Thursday, August 16, 2012

Whichever Way You Look At It, Prezzo Is A Winner!

Prezzo won! Yes he did. I’m not talking about the top prize of $300,000 (KSh.24m) that eluded him by a whisker. He was given a big-boy scooter, a PVR decoder and best of all, chosen as the ONE campaign brand ambassador. The lucky rapper lad will in addition get a fully paid trip to attend a Jay Z concert, one of his favorite rappers, in the USA. That is not the winning I’m talking about. You see, if you are a strategist or street smart person, you will know that Prezzo is actually the big winner than South African Keagan. “Sherioushly!” Pun intended by the way.

Prezzo or Jackson Ngechu has achieved what no other Kenyan has in the history of Big Brother Africa. The man with nine lives like that of a cat escaped eviction four times and turned out to be the first runners up. Frankly speaking, I thought Lady May was his strongest opponent and when her name was called out right before Keagan, I was certain Kenya was bagging the money.

It was shocking to hear Prezzo’s name called out as first runners up. Kenyans had come together to vote and unfortunately individual votes were not considered. Only country votes mattered hence if a million voted then it was considered as one vote. We had a lot of support from Tanzania with music artiste AY and Ruben Ndege a Clouds FM presenter coming out strongly to campaign for Tanzania votes on social media. Prime Minister, Raila Odinga was not left behind as he urged Kenyans to vote for Prezzo.  Prezzo garnered two country votes while Keagan had seven!

Prezzo used this fame to blow! To borrow a line from Eminem, “this opportunity comes once in a lifetime…” The new brand ambassador for ONE Campaign will be working with the likes of Bono, Mary J Blige and traversing the World in the campaign to fight poverty. According to ONE’s website, its mission is to fight extreme poverty and preventable disease in the poorest places on the planet, particularly in Africa, where the challenges are the greatest.

How can he use this opportunity? Make a name for himself in a positive way. He will have the chance to interact and network with music artistes around the World, Government leaders and different audiences. He has a chance to redeem himself from the initial bad boy whose music career had taken a nose dive. Not winning the money is a blessing in disguise as he has an opportunity to make even more than that only if he uses his newly found fame the right way. Prezzo needs to hire competent and professional managers and his public relations manager should make use of the publicity.

Kenyans also found new love for him. They got to see who he is as a ‘normal’ person away from all the hullabaloo of being a celebrity. The 91 days inside the Big Brother house earned him more fans and those who had not supported him initially ended up on #TeamPrezzo. The social media scene was going gaga over him. He brought patriotism and most Kenyans united to campaign for him. This is a win.

Music shows will come in plenty. He will get endorsements and invites to do collabos with big artistes from all over Africa.  Being an election year, some politicians will want to be associated with him but I would advise him to steer away from politics. Prezzo remain level headed. You have the chance to redeem yourself and got support from lots of fans.  He can make $300,000 faster than any of the housemates. Keagan had his 15 minutes of fame; Prezzo got a lifetime of it.

It is up to Prezzo to either make it or break it.

By Eunice Chege - Capital Lifestyle - Kenya

10 comments:

  1. Prezzo will neva be a BBA Superstar winner, and you cannot compare Kenya to South Africa.Wait till you hear about Keagan.Mxm!Eunice Chege,you dnt know whatchu talking about

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  2. Prezzo is more popular than any dumb a**!

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    1. yes he is more popular than being famous...u ar right

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  3. yeah prezzo rocks, f** them haters

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  4. for those who r saying prezzo has not won check on wat he'll b getting by being the ONE ambassador. Sheriouly Keagan should have been eliminated a long time for throwing pans and water at fellow housemates...Roki and Maneta were eliminated for throwing water at each other! Keagan congrats but we know who the true winner is......PREEZZZO!

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    1. hahahah...wake up from ur dream...its 16th August n bba ended on the 5th with keagan beatin the motherfucker Prezzo aka Fishlips by 7 country votes,so dream on Prezzo wil onli be popular rather than being famous...hahahahahah

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  5. i know when someone is talking crap, and i can tell when someone is a hater.why wld someone so hate keagan that they wantto certain his life.remember you are no God. if you are Prezzo servant do self a favor, and spare ur hatred.who said Kegan is not going to do other things to expand that money?you are so lame and corridored. i have met candid people but u write like one. who even said Keagan is not going to get other deals?yes prezzo got one campaign ambassador, that doesnt close doors to othhers, ezzy is doing great, mamphi is on a role, doors are opening for Rocque, Kyle got a deal, any who the fuck are you.
    you want to talk about millions of votes, what nuts?prezzo got two countries, pathetic but he tried, you want to compare kegan and prezzo votes, do you understand 7 countriies. i dont think so. but next time, check your facts right and beslow to be God.anyone can make money quicker and dont judge, prezzo won some and lot some, kegan won many and lost some.
    you stupid line, Keagen won on the day and prezzo won a lifetime is miopic and tells us of your gross anthropocentrism.never be so judggemental and never be so superficial

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  6. Like IK said "It's recorded that the BBA StarGame 2012 winner is Keagan Petersen from South Africa!"

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  7. But why are people still yapping about PREZZO and his ONE consolation prize? The fact is he got ONE Campaign and KEAGAN won BBA 7. GET OVER IT and move on!! Swearing wont make PREZZO BBA7 winner EVER! He can go and improve his GRANPA rapping and go sit in the front row and watch baby JZEE perform and learn some tricks! Or better still PREZZO can happily retire to an old age home and wait for his daughter to give him grandchildren since he is an expert in getting married and having babies at a young age!

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  8. Prezzo is a looser for life,there is always one winner in life,he will keep being a looser with his attitude

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