Monday, September 17, 2012

Konfidence Fashion Label Finally Launches

The new Konfidence fashion brand by Ghanaian Socialite and Entrepreneur, Confidence Haugen recently reunited Big Brother Amplified house mates in Ghana.

Winner Karen Igho from Nigeria, beautiful Hanni from Ethiopia, Rapper Lomwe from Malawi, cute Vina from Nigeria, Vimbai from Zimbabwe and Millicent from Kenya for first time after they left the BBA house came together again. In spite of the postponement most of the house mates decided to wait to grace the highly anticipated night of African fashion.

The much awaited official launch of the new Konfidence Shoes, Bags and Accessories initially scheduled to come off last Sunday September 9, 2012 finally came off last Sunday September 16, 2012.

Aside several television appearances, the house mates had a big ‘Amplified party’ visited La beach and other places to meet with their Ghanaian fans. However, apart from the changed date everything else still remained the same. The venue was the forecourt of the Aphrodisiac Night Club.

Speaking to Confidence Haugen expressed gratitude to her BBA house mates and Ghanaians for having the patience to wait after things couldn’t go as planned.

The Konfidence label was founded with the concept of designing a sophisticated line of shoes, bags and accessories to meet the needs of today’s modern woman from the lady who prefers to rock her Konfidence totes to the office to a smooth transition to evening wear clutch bags.

The brand takes inspiration from global current trends illustrating the beauty of excellent craftsmanship and finishing. Konfidence first collections boast of a palette of vibrant bold colours and touches of African prints paying homage to her cultural roots. Trendy and Sophistication defines the KONFIDENCE Label for the free spirited confident woman. Delicately symbolized by the golden butterfly logo.

The label launched in 2012 envisioned by Ghanaian socialite, and renowned entrepreneur Confidence Haugen, is designed to add colour, class and sparkle to every woman’s wardrobe.

The event saw an array of Ghanaian celebrities in attendance including special guest invite from the Big Brother Africa (Amplified) 2011 housemates to mark the launch of Konfidence label. Sponsors for the launch included Oak Plaza Hotel, Yes Mineral water, Smirnoff, Rox Energy Drink and Spa 216.

By Eugene Osafo-Nkansah / - Ghana

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